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PARTNERSHIPOPPORTUNITY

BUILD THE NEXT CHAPTER WITH US

Australian ChampionshipSutherland Sharks FC
CLUBS ON THE NATIONAL STAGE
16
VIEWERS ACROSS AUSTRALIA
1M+
LIVE + FREE NATIONAL BROADCAST
SBS

COMMUNITY IS THE NEW BATTLEGROUND FOR BRANDS

They connect brands with highly engaged audiences and deliver greater flexibility than traditional professional sport, at a fraction of the investment.

THE SHARKS ADD NATIONAL SCALE AS AUSTRALIA’S NUMBER-ONE FOOTBALL CLUB ON YOUTUBE.

01STRENGTH IN NUMBERS

AUSTRALIAN CHAMPIONSHIP

Viewers in 2025
1,000,000+
Matches broadcast live and free
55
Clubs competing nationally
16
States and territories represented
7

SUTHERLAND SHARKS

YouTube subscribers
85,000
Registered footballers in the shire
21,000
Match attendance growth in 1 year
10x
Social engagement of any competitor
5x
A Sutherland Sharks player on the pitch

AUSTRALIA LOVES FOOTBALL

Australia’s most-participated team sport combines national reach with deep grassroots connection.

The Sharks turn that national passion into a highly engaged local audience.

Bubble chart of national fanbase against participation for Australian sports. Football sits highest, with about 1.2 million participants.
  • High community connection
  • High reach and embedded in culture
  • Lower reach, high receptivity %

THE SHIRE LIVES FOOTBALL

Football’s national strength is even more concentrated in the Sutherland Shire.

Local players
20,000+
Local teams
1,000+
Average household size
2.7
Residents play football
1 in 12
Female population
51%
Employment rate
97%

For partners, that means direct access to one of Australia’s largest and most connected community football markets.

Residents
24,000
Families
65,000
Local businesses
24,000

02WE ARE SHARKS

FROM REBUILD TO CONTENDER

One year changed the trajectory of our club. Now we build what comes next.

  1. 2025THE STARTING POINT

    • 13th-place finish
    • Fighting relegation
    • Crowds below 200
    • Local talent leaving the Shire
    • Supporter NPS: –12
    • Disconnected from our community

  2. 2026THE BREAKTHROUGH

    • Finals football
    • Crowds increased 10×
    • Australian Championship qualification
    • Australia’s most-followed football club on YouTube
    • Women’s and girls’ pathway secured
    • Major new investment attracted
    • Sutherland Sharks Foundation launched
    • Supporter NPS: +74 — up 86 points

  3. 2027+THE AMBITION

    • Compete for championships
    • Sell out every home game
    • NPL1 across every male and female program
    • Build an A-League-ready club
    • Become Australia’s leading community football club
    • Make the Sharks the sporting heart of the Shire

WINNING ON THE PITCH

Elite experience at every stage of the player pathway.

LEADING OFF THE PITCH

A leadership team proven across elite football, technology, property and global business.

THE $6 MILLION REBUILD

Delivered in just 12 months—an unprecedented investment in performance, matchday experience and community connection.

  • ELITE GYM

    A state-of-the-art strength, conditioning and recovery centre built to give Sharks players a genuine high-performance environment.

  • CLUB STORE

    The new home of Sharks merchandise—bringing our brand to life and giving supporters more ways to wear the club.

  • VIDEO ANALYSIS

    Elite analysis technology gives our coaches and players the insight to prepare smarter, improve faster and win more often.

  • FOUNDERS CLUB

    Premium hospitality, outstanding pitch views and a purpose-built setting for partners to connect, entertain and experience matchday.

  • NEW ENTRY

    A transformed arrival that welcomes supporters, improves accessibility and gives partners greater visibility from the moment fans enter.

  • SMITHY’S BAR

    A vibrant new matchday hub honouring club stalwart Paul Smith and bringing supporters together before, during and after every game.

  • CHANGEROOMS

    Modern, secure and female-friendly facilities built to support the rapid growth of our women’s and girls’ programs.

ENGAGING NEW AUDIENCES

Sutherland Sharks are now the most followed sports team in Australia on YouTube thanks to our Rebuild docu-series which premiered Boxing Day 2025

ClubYouTube subscribers
1Sutherland SharksNPL NSW
85K
2CollingwoodAFL
82.9K
3Penrith PanthersNRL
63.2K
4HawthornAFL
55.4K
5Melbourne StormNRL
39.2K
6One NZ WarriorsNRL
33.0K
7Adelaide CrowsAFL
32.6K
8CarltonAFL
32.0K
9EssendonAFL
31.8K
10Port AdelaideAFL
31.7K
EPISODES
9
VIEWS
3 million
SUBSCRIBERS
85,000

ATTRACTING TOP TALENT

Connecting brands with emerging national and established international ambassadors

Matthew Jurman in a Sutherland Sharks shirt
SOCCEROOMATTHEW JURMAN
#591
FIFA WORLD CUP TEAM
2018
PROFESSIONAL GAMES
250

03PARTNERSHIP OPPORTUNITY

SPONSORSHIP PROPOSAL

SUTHERLAND SHARKS FC

PLAYING KITPARTNER

As a Kit Partner for the Australian Championship, your brand features on our match-day kits for every game of our historic campaign, broadcast nationally on SBS and SBS On Demand to over a million viewers. It's a rare chance to put your business in front of a completely new audience beyond the Shire, alongside thousands of loyal fans, local media, and communities across the country as the Sharks chase a national title.

All pricing is +GST.

HOME KIT
Home kit shirt
Home kit shorts

SPONSORSHIP PROPOSAL

SUTHERLAND SHARKS FC

WARM UPPARTNER

As a Warm Up Partner for the Australian Championship, your brand features on our warm up kits for every game of our historic campaign, broadcast nationally on SBS and SBS On Demand to over a million viewers. It's a rare chance to put your business in front of a completely new audience beyond the Shire, alongside thousands of loyal fans, local media, and communities across the country as the Sharks chase a national title.

All pricing is +GST.

Warm up shirt, left side
Warm up shirt, front
Warm up shirt, back
Warm up shirt, right side
Sutherland Sharks FC

BUILD THE NEXT CHAPTER WITH US

Dane Hinchy